PACKAGING PREMIERE HOSTED AN ONLINE EVENT THAT PROVIDED BRANDS WITH A FIRST-HAND INSIGHT INTO THE USES OF STAMPING FOILS WITHIN PACKAGING PROJECTS.
Last month, Paul Hornby was invited to be part of Trends Talks by Packaging Premiere where he was joined by long-time friend Conni Dreyer (Dreyer Kliche) and Clarity project collaborator Vincent Villiger to discuss a topic close to our heart, “How to design eye-catching luxury packaging starting from foil”.
The above piece was created to showcase the importance of understanding how all the different print techniques come together to create a unified, beautiful end product. From the design to paper choices, embossing details, and foil; each element is just as important as one another and when the specification is harmonious, the end results are nothing short of stunning.
For those not fortunate enough to see foiled prints in production, we created this video below to give you an insight into those processes. All expertly foiled onto beautiful G.F Smith Colorplan papers.
To appreciate the level of care and attention put into this card, sometimes you have to look a little more closely.
Conni and the Dreyer Kliche team can take any design, outline, or shape before advising on which techniques can be incorporated to give the final piece a real wow factor. This card includes an intricate microstructure and a single-level emboss with soft radial edges.
In print, it’s all about collaboration and teamwork. Everyone involved brings something different to the table and the importance of knowing how to utilise all these elements, like Vincent, cannot be stressed enough.
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